The product my group have decided to rebrand is 'Ferrero Rochér'
My production company is called 'MC' because they are the initials of myself and my partner, Chika.
Target Audience
The current target audience for Ferrero rocher is:
Age: 30-40
Gender: 20% male - 80% female
Ethnicity: White
Hobbies: Horse riding / Golf
The product primarily appeals to female audience but not primarily. I would say 50% male and 50% female.
To get teenagers back into eating Ferrero Rocher, we think that the target audience should be as follows:
Age: 13-20
Gender: 50% male - 50% female
Ethnicity: All
Hobbies: Football & Swimming
Age: 30-40
Gender: 20% male - 80% female
Ethnicity: White
Hobbies: Horse riding / Golf
The product primarily appeals to female audience but not primarily. I would say 50% male and 50% female.
To get teenagers back into eating Ferrero Rocher, we think that the target audience should be as follows:
Age: 13-20
Gender: 50% male - 50% female
Ethnicity: All
Hobbies: Football & Swimming
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