Friday, 16 September 2011

Planning Sheet for REBRAND

Product - Ferrero Rochér
Group Members - Matthew B & Chika
Production Name - MC

Current Target Audience:
Age: 30-40
Gender: 20% male - 80% female
Ethnicity: White
Hobbies: Horse riding / Golf

Rebrand Target Audience:
Age: 13-20
Gender: 50% male - 50% female
Ethnicity: All
Hobbies: Football & Swimming

Name Ideas - Goldens

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