Introduction: Welcome Ladies & Gentlemen, to the rebrand of the nuttiest chocolate of the decade, Golden’s. This product will dazzle you, wow you and will also make you feel oh so cool inside. Our product is a 100% guarantee that it will make you want to just keep on buying it over and over again. Now if you want to ask any questions, then please feel free but apart from that, thank-you for your time.
Style: In our advert, we will have 2 styles, Feel Good and Bottled Cool. We chose Feel Good because we want to try and make it as positive as it can be by choosing a song such as a rap / hip-hop and we chose Bottled Cool because we wanted to rebrand it and make it ‘cool’ if you like. These two would then come together as one to appeal to our teenage audience.
Lines of Appeal: We chose various lines of appeal that included the following: Aspirations, Solution to Problem, Sex Appeal and Surreal. Firstly, we chose aspirations because we thought that it would have been a good idea if it were a need rather than a want. Then we decided to choose Solution to Problem because we thought that it would have been good if the lead characters had an issue with a woman and then they had a ferrero rocher it gave them more confidence and then they would start chatting to the woman. Another idea of ours is that we would make the chocolate sexy enough that a ‘sexy’ woman would like to eat and that would be the sex appeal. Finally, we thought of another line of appeal. This being ‘surreal’. We thought that if the other adverts wouldn’t work, then we would make a little set and film it out of man-made materials.
Target Audience: We was all thinking that as it (the advert) is for teenagers, we would target it towards 13-19 year olds, preferably 50% male and 50% female. We was also thinking that it should be for all ethnicities mostly working and middle class whereas the original version, it was only targeted at white, upper class people.
Conventions: In this advert, we will use a series of conventions. These being an average length of 30 seconds, a pack shot towards the end of the advert, a slogan, a narrative / storyline, music and finally an action line (a website). The reason why we decided to choose all of these conventions is because we want to make a typical advert which includes a lot of conventions.
Colours: We thought that it would be a good idea if we were to choose bright colours including red, green, blue and yellow but our main colour for our product Golden’s is obviously, gold. We chose these colours because we thought that it was appropriate for the advert to attract teenagers.
Setting: We all thought that it would be a good idea if we made one rather than to take a camera to a random place and start to film there. So we thought why not just make one, it would be simple and quicker to construct.
