Unit 2 - Understanding Lighting

Backlighting - Backlighting is basically when you produce a silhouette ad/or a 'halo' affect around the edges of the chosen subject. This silhouette emphasises that he is playing football which is why he is the only one in the shot. It could also mean that he is good at what he does.

Film = 'Shaolin Soccer'

SWOT For FLIP Camera

Strengths: Well screened footage.

Weaknesses:Small so the screen wouldn't be able to film with a larger screen.

Opportunities: More Props could of been involved.

Threats: The weather affected the footage because it was too windy.

SWOT For Sony HD

Strengths: It is easy to use.

Weaknesses: It is blurry when out of focus and you cannot attach an external microphone to it.

Opportunities: More props could of been involved within the shot.

Threats: The weather affected the footage because it was too windy.

Evaluation for Advert

Slide Share wont work for me so I cant upload my evaluation or skills audit.

Golden Rocks Advert & Footage of Me & Many Shots

Golden Rocks Advert:

Footage of Me:

 

Many Shots:

Shot 1: This is an XCU - Extreme Close Up

Shot 2: This is an OTS - Over The Shoulder Shot

Shot 3: This is a POV Shot. This is when everything that is seen within a shot is from someone's own eyes.

Ferrero Rocher to Golden’s - Rebrand Pitch

Introduction: Welcome Ladies & Gentlemen, to the rebrand of the nuttiest chocolate of the decade, Golden’s. This product will dazzle you, wow you and will also make you feel oh so cool inside. Our product is a 100% guarantee that it will make you want to just keep on buying it over and over again. Now if you want to ask any questions, then please feel free but apart from that, thank-you for your time.

Style: In our advert, we will have 2 styles, Feel Good and Bottled Cool. We chose Feel Good because we want to try and make it as positive as it can be by choosing a song such as a rap / hip-hop and we chose Bottled Cool because we wanted to rebrand it and make it ‘cool’ if you like. These two would then come together as one to appeal to our teenage audience.

Lines of Appeal: We chose various lines of appeal that included the following: Aspirations, Solution to Problem, Sex Appeal and Surreal. Firstly, we chose aspirations because we thought that it would have been a good idea if it were a need rather than a want. Then we decided to choose Solution to Problem because we thought that it would have been good if the lead characters had an issue with a woman and then they had a ferrero rocher it gave them more confidence and then they would start chatting to the woman. Another idea of ours is that we would make the chocolate sexy enough that a ‘sexy’ woman would like to eat and that would be the sex appeal. Finally, we thought of another line of appeal. This being ‘surreal’. We thought that if the other adverts wouldn’t work, then we would make a little set and film it out of man-made materials.

Target Audience: We was all thinking that as it (the advert) is for teenagers, we would target it towards 13-19 year olds, preferably 50% male and 50% female. We was also thinking that it should be for all ethnicities mostly working and middle class whereas the original version, it was only targeted at white, upper class people.

Conventions: In this advert, we will use a series of conventions. These being an average length of 30 seconds, a pack shot towards the end of the advert, a slogan, a narrative / storyline, music and finally an action line (a website). The reason why we decided to choose all of these conventions is because we want to make a typical advert which includes a lot of conventions.

Colours: We thought that it would be a good idea if we were to choose bright colours including red, green, blue and yellow but our main colour for our product Golden’s is obviously, gold. We chose these colours because we thought that it was appropriate for the advert to attract teenagers.

Setting: We all thought that it would be a good idea if we made one rather than to take a camera to a random place and start to film there. So we thought why not just make one, it would be simple and quicker to construct.

Thank you, Ladies & Gentlemen, and goodbye.

Rebrand Brief

Product
The product my group have decided to rebrand is 'Ferrero Rochér'

My production company is called 'MC' because they are the initials of myself and my partner, Chika.

Target Audience

The current target audience for Ferrero rocher is:
Age: 30-40
Gender: 20% male - 80% female
Ethnicity: White
Hobbies: Horse riding / Golf
The product primarily appeals to female audience but not primarily. I would say 50% male and 50% female.


To get teenagers back into eating Ferrero Rocher, we think that the target audience should be as follows: 
Age: 13-20
Gender: 50% male - 50% female
Ethnicity: All
Hobbies: Football & Swimming

Font Designs

Planning Sheet for REBRAND

Product - Ferrero Rochér
Group Members - Matthew B & Chika
Production Name - MC

Current Target Audience:
Age: 30-40
Gender: 20% male - 80% female
Ethnicity: White
Hobbies: Horse riding / Golf

Rebrand Target Audience:
Age: 13-20
Gender: 50% male - 50% female
Ethnicity: All
Hobbies: Football & Swimming

Name Ideas - Goldens

Types of Research

Primary Research - Research that is first hand that the researcher conducts themselves.
Secondary Research - Research that is second hand that has been collected by someone else and is used by the researcher.
Qualitative Research - In depth research that deals with feelings, opinions and points of view.
Quantative Research - Numerical data that deals with facts and figures.

Focus Group - Questions

• What do you think of the name 'Goldens' and why?
• How would you feel about trying this product out?
• What colours do you think would go well with this product?
• Do you think the name has a good impact on kids to see if they like it and why?
• What are you opinions of what the advert should be about?
• What type of way should this chocolate be promoted and where?
• What do you think the slogan of the product should be?